Although digital marketing has introduced advanced forms of online communication, consumers are still attracted to direct marketing tactics that resonate with them instantly. 

A well planned flyer that falls in the hands of the right audience group is sure to find a response compared to emails from unknown sources or intrusive sales calls. 87% of Canadians are known to open printed mail addressed to them. 65% say that they make product purchases based on flyer information. 52% of coupons enclosed in flyers have been redeemed by customers, studies say. 

What’s important is the flyer distribution service to make sure the direct mail falls in the right hands. Even if the consumer doesn’t respond to the flyer right then, they are quite likely to save the information to review later so the flyer has a longer lasting impact. 

Postal Code Target

Reaching out to the right audience is imperative to make an impact with flyer distribution. Consider Postal Code Targeting (PCT) to zero in on look-alike customer profiles that are similar to your existing audience residing in the same neighbourhood. Postage rates are inexpensive. Distribution this way is ideal for new businesses in the vicinity such as department stores, restaurants, a new school or store. You can set filters for specific demographics aligned with family characteristics, lifestyle preferences, household income, shopping habits, age and education level. 

Easy Review

It is easy for consumers to review flyers. There are no scrambled searches for the right landing pages through links that take you all over the website. Printed flyers also help consumers distinguish between online and offline promotional campaigns.

Low Costs

Printed flyers don’t come with any complex pricing models, such as pay per click, or pay per view. Sometimes the prices end up costing more than expected. In flyer distribution, there are no hidden costs. You pay for what you order, choose the exact size, design, colours and you are aware of the exact costs of postage so you work within a fixed budget. There are no surprises later. 

Customized Designs

Flyer designs cover a wide variety of styles, each of which can be easily customized to suit your brand image, tone and style. The customer instantly connects with the flyer when they see their name and address on the mailed envelope that sets a tone of trust between the two. Messages can be tailored to meet individual interests. The flyer campaign is well suited to new product introductions, seasonal promotions, donation solicitation or event invitations. Unlike emails, printed flyers are usually always opened and read. This is why this traditional marketing technique has remained popular despite digital intervention. 

To learn how flyer distribution can build your business, give Grand River Flyer a call. We have been helping local businesses reach their customers in an efficient, affordable manner through door-to-door delivery in Waterloo, Kitchener and surrounding areas.