Even though digital media is increasingly becoming more and more a part of our lives, direct mail is still one of the most effective tools at your disposal. When choosing a flyer distribution service, you should select a company that can help you pick the right target using accurate methods with up-to-date mailing systems. You also want to make sure that your message is right, with a compelling design to support a robust campaign. Here are the main elements of an effective flyer distribution plan.

Media

Despite the prevalence of digital media methods, print still plays a vital role in every marketing campaign. The tangible parts of a mailing campaign provide customers with a piece of mail they can hold. Many still consider it more trustworthy than receiving an email or text message from an unknown source. Countless businesses do not realize that a piece of mail can also contribute to their digital advertising by providing unique URLs or social media campaigns to send to their customers.

Look

Flyers are one of the most versatile direct mail mediums out there that allow you to advertise effectively to your customers. To make the most of flyer distribution, you should optimize your reach by having a compelling design that will attract attention while also help you build brand recognition. You will also want to maintain a professional feel that will reflect what you do and tie into your company vision. A direct message that is easy to understand at a glance is essential so that it does not take your reader long to comprehend your message.

Call to Action

Complete your flyer with an irresistible call to action whether it is a special offer, sale, or asking them to visit your online store. Although flyers can be used merely to raise brand awareness, using a flyer campaign actionable results is the best way to make it work hardest for you. A time-sensitive offer helps create a sense of urgency and encourages people to act on your call to action. A personalized offer sends the message to your customers based on their buying habits.

Personalized Targeting

Today’s businesses have many ways to keep track of their consumers’ buying habits. Doing so makes it easier to choose the right target for your campaigns. Personalized campaigns can be fine-tuned to a specific offer based on your customers’ buying habits and interests. You can use this valuable information to classify your offers and even provide a specific URL for each customer or group of customers to find a personalized offer just for them. Taking advantage of customer information is key to a successful campaign. You can also do general flyer campaigns using either your mailing list or a service like Postal Code Targeting.

If you want to ensure your flyer campaign reaches the most relevant target audience to your business, call Grand River Flyer. We specialize in door-to-door flyer distribution and other flyer delivery services in Cambridge, Waterloo, and Kitchener.