Flyer distribution is one of the most tried and tested techniques for increasing sales. Flyers are an inexpensive option and you can get a hold of at least 1,000 of them at a time. Although getting them out into the world is tricky, flyer distribution is still one of the most cost-efficient techniques for getting your marketing message across. According to research, more than half of the business owners who use flyer marketing fail to leverage the power of their flyer campaign and experience the relevant gains. Typically, with a 1,000 flyer distribution, one can average a 1% standard reaction. However, it is not impossible to push this percentage to 3-5% if you were to consider your flyer campaign seriously. Remember that a 2-3% hike in response to your flyer translates to potentially adding 100s of new customers. Before you design and distribute your flyers, here are some top tips to increase your sales through flyer distribution.

Extra clear message

Any kind of marketing communication must have a strong message. This message must be conveyed most effectively and creatively to you flyer receivers. For printed messages, it is essential to have a visually appealing message with the right illustration and copy. Your flyer must have an attractive design and attention-grabbing copy. If you are announcing an offer, a discount, etc., it should be the most highlighted portion of your flyer. Attempt to stir a reaction using bold copy, illustrations and colours.

Ease of distribution

When choosing the right flyer material, remember that your flyer is going to be dropped in your potential customer’s mailbox or their windshield or through a door. The paper used is an important concern. Use an easily foldable paper so that distribution can be carried out easily through a mailbox.

Using unique shapes

There is no surprise that when it comes to flyers a uniquely shaped flyer is much likely to attract attention than a simple rectangular flyer. For instance, using a football-shaped flyer for a sports goods shop is much more effective than using a regular white rectangular piece of paper. Using a unique shape is one sure way to get your potential customer’s attention.

Focus on what you can provide

A potential client is much more likely to respond to your flyer campaign if they are convinced that your product or service is solving their challenge. When it comes to flyer marketing, it pays to write about how you can solve a client’s challenge through your product. The idea is simple, a customer doesn't care that your company is 30 years old, but they are more interested in what you can do for them.

Flyer marketing is one of the most effective marketing methods provided it is backed by a great design and an excellent distribution network. If you are considering a flyer campaign for your business, contact Grand River Flyer for effective door to door flyer distributions, flyer Delivery services in Cambridge, Waterloo and Kitchener.