While door hangers can be a nuisance, it is no secret that people still respond to custom-printed door hangers. Below we give your five reasons that they are still effective and you can make sure that yours stand out.

They don’t love them but they notice them

Mass mailers are so common that when recipients receive them, they don’t bother reading them and put them straight into the trash. Door hangers are not that common, so the recipient will always take notice when they are on their doors, whether they want to or not. After taking the door hanger from their door and taking it to its intended destination (their homes), they are more likely to read the content.

Children love them

On a day-to-day basis, it is usually the adults of the house that are responsible for picking up the mail. For kids, it’s like letters and postcards are part of the secret adult world that they haven’t unlocked yet. When they notice a door hanger on their doorknob when coming home from school, they feel as though someone has left something for them. The fact that they are eye level adds to the appeal. You should capitalize on this fact and make sure that your door hanger is filled with colour and is aesthetically pleasing to appeal to both kids and adults.

They are well done

When a recipient notices your door hanger, there is a two-second window to capture their interest before they move on to something else. If the message is unclear or they can’t figure out what you are advertising, you just lost potential clients. A well designed door hanger will put the bulk of your promotion at the front of the hanger. You’ll want to make sure that they are colourful and tasteful. You should avoid gaudy and busy designs as this could take away from your actual message. If you are lost on how to do this, try doing some research on other people’s strategies in the same field or get in contact with a professional design team that can help you get the job done.

You’re telling them something new

If you have a new business, then door hangers are a great way to make the people around you aware of it. If you are opening a daycare in an area that does not have many daycares, then you’ll want to make sure people know. If your door hangers are informative, people are more likely to read them and respond.

You give them an offer they can't refuse

One of the best ways to get people to respond to your door hanger is to give them an offer they can’t refuse. Use your door hanger to advertise contests or giveaways to entice the reader to visit your store or website. 

If you need help with your advertising efforts, contact Grand River Flyers today!