Marketing flyers are fairly effective in being simplistic and straightforward while being able to grab the attention of the reader. However, it is not a given that all local marketing flyer campaigns will be successful in creating a lasting impression on the consumer. You may be receiving a lacklustre response and aren’t sure of why. Fortunately, improving the marketing abilities of your brand via flyers is fairly easy and affordable.
To improve your flyers and watch the success of your brand be fulfilled, check out Grand River Flyer’s five essential steps.
1. Ensure Proper Image Format
Whether your business is a restaurant, a retail store or real estate, you’re going to have images of the food, clothes or homes you sell on your flyer. Potential consumers will not be engrossed or even interested in images that are lacking proper format and quality. Your images should be properly sized and formatted with high-quality image resolution. A blurry image can not only make your flyer worthless and worth throwing away but may have a negative impact on your brand as well. Ensure everything looks right on your flyers before having your door to door flyer distribution service carry them out.
2. Know Your Target Audience
As any brand knows, it’s of vast importance to cater specifically to your target audience. In doing so, you design your flyer around this, including the message you’re delivering, the images you’ll have and everything in between. Develop the persona of the person you want to enter your restaurant, shop at your store and buy your products and dictate and design your flyer around that. Center in on the focal point of your flyer and the message you’re conveying to draw that potential customer in. That should be the very first thing they see on the flyer and with Grand River Flyer, our flyer delivery service in Waterloo ensures the highest visibility of your message.
3. Less Is More
When you overwhelm the flyer with pictures, verbiage and other information, the potential customer most likely won’t bother to read it. Stick to a minimalist approach by packing in the focal point with a punch that is to the point. This drives most consumers to further inquire about your brand. Make every word count by doing the following:
Use an eye-catching headline that stands out
Focus on action words that appeal to the viewers and use a passive voice
Use images that command attention, are modern, humorous or visually intriguing so they garner attention
Grand River Flyer is the best flyer distribution service in Kitchener and flyer delivery service in Cambridge for high-quality, affordable and fast service. We are committed to ensuring each of our clients’ flyers is highly visible to each customer. Your flyers will be delivered loose into mailboxes or on the driveway. We also offer free target marketing based on demographics, business to business delivery and more. Learn more about our pricing and our services at https://grandriverflyer.com/pricing.