A graphic design poster is only effective if all of the right elements are included; otherwise, it won’t generate any interest and will fail to catch a viewer’s attention.
In order to get your message across successfully, you will first have to consider poster typography, which refers to the font and style. This is one of the most important aspects that will determine the success or failure of a poster, yet it is often overlooked. It can be tempting to select a creative font that is curly but you must think about whether or not the style selected appropriately conveys your message. For example, choosing a rigid or strict style is normally better suited for formal or serious events. You should also select fonts that viewers can easily read, especially if your poster contains a lot of text. You can be more creative with titles, but make sure the font and style are legible.
The next thing you’ll want to consider is the overall balance of your poster so that the final look is unified as opposed to overcrowded and messy, which will confuse a viewer and turn them away. You can achieve this by choosing to do a symmetric layout or an asymmetric one.
Colour is another very important aspect of a graphic design poster and viewers will generally respond well to colour as it’s an element that is universally appreciated. Colour can be used to communicate a wide variety of things so select the ones that best convey your message. For example, black is often associated with elegance, mystery and sophistication, while blue is associated with calm and honesty. Colour will help complete the overall appearance of your poster, so take your time and consider using a harmonious colour palette to help your poster stand out.
Placing two elements in opposing ways, otherwise known as contrast, is another very important aspect when it comes to design. Not only will this draw the viewer’s eye, they will stop and really take in the poster and the message. You can create contrast through shapes, colours, sizes and lines to help certain elements on your poster stand out. Design hierarchy should also be taken seriously and the information should be arranged in a way that implies importance. The right presentation will help the viewer’s eyes move in the right direction so they take in all of the important elements first before moving on to the less important ones.
Once you achieve the right design and they are printed, the final step is distribution, which is where Grand River Flyer comes in to help. After designing and creating the perfect poster, your goal is to have as many viewers as possible come across it so for all of your flyer distribution and delivery needs, contact Grand River Flyer today. They offer different services in the Waterloo, Kitchener and Cambridge areas, including door to door flyer distribution, so give them a call now!