Top Essential Elements of a Graphic Design Poster

A graphic design poster is only effective if all of the right elements are included; otherwise, it won’t generate any interest and will fail to catch a viewer’s attention. 

In order to get your message across successfully, you will first have to consider poster typography, which refers to the font and style. This is one of the most important aspects that will determine the success or failure of a poster, yet it is often overlooked. It can be tempting to select a creative font that is curly but you must think about whether or not the style selected appropriately conveys your message. For example, choosing a rigid or strict style is normally better suited for formal or serious events. You should also select fonts that viewers can easily read, especially if your poster contains a lot of text. You can be more creative with titles, but make sure the font and style are legible. 

The next thing you’ll want to consider is the overall balance of your poster so that the final look is unified as opposed to overcrowded and messy, which will confuse a viewer and turn them away. You can achieve this by choosing to do a symmetric layout or an asymmetric one.

Colour is another very important aspect of a graphic design poster and viewers will generally respond well to colour as it’s an element that is universally appreciated. Colour can be used to communicate a wide variety of things so select the ones that best convey your message. For example, black is often associated with elegance, mystery and sophistication, while blue is associated with calm and honesty. Colour will help complete the overall appearance of your poster, so take your time and consider using a harmonious colour palette to help your poster stand out. 

Placing two elements in opposing ways, otherwise known as contrast, is another very important aspect when it comes to design. Not only will this draw the viewer’s eye, they will stop and really take in the poster and the message. You can create contrast through shapes, colours, sizes and lines to help certain elements on your poster stand out. Design hierarchy should also be taken seriously and the information should be arranged in a way that implies importance. The right presentation will help the viewer’s eyes move in the right direction so they take in all of the important elements first before moving on to the less important ones.

Once you achieve the right design and they are printed, the final step is distribution, which is where Grand River Flyer comes in to help. After designing and creating the perfect poster, your goal is to have as many viewers as possible come across it so for all of your flyer distribution and delivery needs, contact Grand River Flyer today. They offer different services in the Waterloo, Kitchener and Cambridge areas, including door to door flyer distribution, so give them a call now!

Why Should You Use a Flyer Distribution Service?

Although digital marketing has introduced advanced forms of online communication, consumers are still attracted to direct marketing tactics that resonate with them instantly. 

A well planned flyer that falls in the hands of the right audience group is sure to find a response compared to emails from unknown sources or intrusive sales calls. 87% of Canadians are known to open printed mail addressed to them. 65% say that they make product purchases based on flyer information. 52% of coupons enclosed in flyers have been redeemed by customers, studies say. 

What’s important is the flyer distribution service to make sure the direct mail falls in the right hands. Even if the consumer doesn’t respond to the flyer right then, they are quite likely to save the information to review later so the flyer has a longer lasting impact. 

Postal Code Target

Reaching out to the right audience is imperative to make an impact with flyer distribution. Consider Postal Code Targeting (PCT) to zero in on look-alike customer profiles that are similar to your existing audience residing in the same neighbourhood. Postage rates are inexpensive. Distribution this way is ideal for new businesses in the vicinity such as department stores, restaurants, a new school or store. You can set filters for specific demographics aligned with family characteristics, lifestyle preferences, household income, shopping habits, age and education level. 

Easy Review

It is easy for consumers to review flyers. There are no scrambled searches for the right landing pages through links that take you all over the website. Printed flyers also help consumers distinguish between online and offline promotional campaigns.

Low Costs

Printed flyers don’t come with any complex pricing models, such as pay per click, or pay per view. Sometimes the prices end up costing more than expected. In flyer distribution, there are no hidden costs. You pay for what you order, choose the exact size, design, colours and you are aware of the exact costs of postage so you work within a fixed budget. There are no surprises later. 

Customized Designs

Flyer designs cover a wide variety of styles, each of which can be easily customized to suit your brand image, tone and style. The customer instantly connects with the flyer when they see their name and address on the mailed envelope that sets a tone of trust between the two. Messages can be tailored to meet individual interests. The flyer campaign is well suited to new product introductions, seasonal promotions, donation solicitation or event invitations. Unlike emails, printed flyers are usually always opened and read. This is why this traditional marketing technique has remained popular despite digital intervention. 

To learn how flyer distribution can build your business, give Grand River Flyer a call. We have been helping local businesses reach their customers in an efficient, affordable manner through door-to-door delivery in Waterloo, Kitchener and surrounding areas.