Top 5 Reasons People Respond To Door Hangers

While door hangers can be a nuisance, it is no secret that people still respond to custom-printed door hangers. Below we give your five reasons that they are still effective and you can make sure that yours stand out.

They don’t love them but they notice them

Mass mailers are so common that when recipients receive them, they don’t bother reading them and put them straight into the trash. Door hangers are not that common, so the recipient will always take notice when they are on their doors, whether they want to or not. After taking the door hanger from their door and taking it to its intended destination (their homes), they are more likely to read the content.

Children love them

On a day-to-day basis, it is usually the adults of the house that are responsible for picking up the mail. For kids, it’s like letters and postcards are part of the secret adult world that they haven’t unlocked yet. When they notice a door hanger on their doorknob when coming home from school, they feel as though someone has left something for them. The fact that they are eye level adds to the appeal. You should capitalize on this fact and make sure that your door hanger is filled with colour and is aesthetically pleasing to appeal to both kids and adults.

They are well done

When a recipient notices your door hanger, there is a two-second window to capture their interest before they move on to something else. If the message is unclear or they can’t figure out what you are advertising, you just lost potential clients. A well designed door hanger will put the bulk of your promotion at the front of the hanger. You’ll want to make sure that they are colourful and tasteful. You should avoid gaudy and busy designs as this could take away from your actual message. If you are lost on how to do this, try doing some research on other people’s strategies in the same field or get in contact with a professional design team that can help you get the job done.

You’re telling them something new

If you have a new business, then door hangers are a great way to make the people around you aware of it. If you are opening a daycare in an area that does not have many daycares, then you’ll want to make sure people know. If your door hangers are informative, people are more likely to read them and respond.

You give them an offer they can't refuse

One of the best ways to get people to respond to your door hanger is to give them an offer they can’t refuse. Use your door hanger to advertise contests or giveaways to entice the reader to visit your store or website. 

If you need help with your advertising efforts, contact Grand River Flyers today! 

Why Should You Use a Flyer Distribution Service?

Although digital marketing has introduced advanced forms of online communication, consumers are still attracted to direct marketing tactics that resonate with them instantly. 

A well planned flyer that falls in the hands of the right audience group is sure to find a response compared to emails from unknown sources or intrusive sales calls. 87% of Canadians are known to open printed mail addressed to them. 65% say that they make product purchases based on flyer information. 52% of coupons enclosed in flyers have been redeemed by customers, studies say. 

What’s important is the flyer distribution service to make sure the direct mail falls in the right hands. Even if the consumer doesn’t respond to the flyer right then, they are quite likely to save the information to review later so the flyer has a longer lasting impact. 

Postal Code Target

Reaching out to the right audience is imperative to make an impact with flyer distribution. Consider Postal Code Targeting (PCT) to zero in on look-alike customer profiles that are similar to your existing audience residing in the same neighbourhood. Postage rates are inexpensive. Distribution this way is ideal for new businesses in the vicinity such as department stores, restaurants, a new school or store. You can set filters for specific demographics aligned with family characteristics, lifestyle preferences, household income, shopping habits, age and education level. 

Easy Review

It is easy for consumers to review flyers. There are no scrambled searches for the right landing pages through links that take you all over the website. Printed flyers also help consumers distinguish between online and offline promotional campaigns.

Low Costs

Printed flyers don’t come with any complex pricing models, such as pay per click, or pay per view. Sometimes the prices end up costing more than expected. In flyer distribution, there are no hidden costs. You pay for what you order, choose the exact size, design, colours and you are aware of the exact costs of postage so you work within a fixed budget. There are no surprises later. 

Customized Designs

Flyer designs cover a wide variety of styles, each of which can be easily customized to suit your brand image, tone and style. The customer instantly connects with the flyer when they see their name and address on the mailed envelope that sets a tone of trust between the two. Messages can be tailored to meet individual interests. The flyer campaign is well suited to new product introductions, seasonal promotions, donation solicitation or event invitations. Unlike emails, printed flyers are usually always opened and read. This is why this traditional marketing technique has remained popular despite digital intervention. 

To learn how flyer distribution can build your business, give Grand River Flyer a call. We have been helping local businesses reach their customers in an efficient, affordable manner through door-to-door delivery in Waterloo, Kitchener and surrounding areas. 

Things to keep in mind when choosing Flyer Distribution

Even though digital media is increasingly becoming more and more a part of our lives, direct mail is still one of the most effective tools at your disposal. When choosing a flyer distribution service, you should select a company that can help you pick the right target using accurate methods with up-to-date mailing systems. You also want to make sure that your message is right, with a compelling design to support a robust campaign. Here are the main elements of an effective flyer distribution plan.

Media

Despite the prevalence of digital media methods, print still plays a vital role in every marketing campaign. The tangible parts of a mailing campaign provide customers with a piece of mail they can hold. Many still consider it more trustworthy than receiving an email or text message from an unknown source. Countless businesses do not realize that a piece of mail can also contribute to their digital advertising by providing unique URLs or social media campaigns to send to their customers.

Look

Flyers are one of the most versatile direct mail mediums out there that allow you to advertise effectively to your customers. To make the most of flyer distribution, you should optimize your reach by having a compelling design that will attract attention while also help you build brand recognition. You will also want to maintain a professional feel that will reflect what you do and tie into your company vision. A direct message that is easy to understand at a glance is essential so that it does not take your reader long to comprehend your message.

Call to Action

Complete your flyer with an irresistible call to action whether it is a special offer, sale, or asking them to visit your online store. Although flyers can be used merely to raise brand awareness, using a flyer campaign actionable results is the best way to make it work hardest for you. A time-sensitive offer helps create a sense of urgency and encourages people to act on your call to action. A personalized offer sends the message to your customers based on their buying habits.

Personalized Targeting

Today’s businesses have many ways to keep track of their consumers’ buying habits. Doing so makes it easier to choose the right target for your campaigns. Personalized campaigns can be fine-tuned to a specific offer based on your customers’ buying habits and interests. You can use this valuable information to classify your offers and even provide a specific URL for each customer or group of customers to find a personalized offer just for them. Taking advantage of customer information is key to a successful campaign. You can also do general flyer campaigns using either your mailing list or a service like Postal Code Targeting.

If you want to ensure your flyer campaign reaches the most relevant target audience to your business, call Grand River Flyer. We specialize in door-to-door flyer distribution and other flyer delivery services in Cambridge, Waterloo, and Kitchener.