Reasons to Invest In Flyer Distribution

If you’re of the mindset that flyers and their distribution are a thing of the past, you may want to reconsider because flyers are actually quite effective and will help get your business name and brand out there!

If you’re not sure how flyer distribution will do this, the following reasons will provide you with a better understanding:

Flyers are able to provide a personal touch, which is something digital marketing and online ads simply cannot do. Flyers have a tangible element and customers will touch and feel it in addition to seeing your message that you’re trying to get across. Most of us own a smartphone and with all the ads and banners we come across daily, it has become a habit to scroll past them and ignore them completely. In a world where technology is taking over, a simple and informative flyer would be a nice change and most consumers would welcome it.

Flyers are a great way of building brand awareness and trust. It’s easy to delete an email without even opening it but the chances are when you see a flyer or door hanger you will, at the very least, take a glance before disposing of it. You may not even realize you were looking for that product or that you were in need of a particular service, but the fact that you’re holding the flyer in your hand will prompt you to remember the name of that company now and in the future. If you have online ads in addition to flyers, you will increase the chances of people remembering your brand even more. Print marketing also evokes a sense of trust because you know that someone has taken the time and effort to put the flyer together and then distribute them, which many companies choose not to do in a world that relies so heavily on online ads.

If positive results are what you’re after, flyer distribution is definitely worth considering. This type of campaign is not only simple and quick, but it will also get the name of your business and your brand out there fast because flyers are simple and do not require long periods of time to set up. People aren’t looking for fancy ads and just want something that is easy to read, straightforward and professional. Flyers can help you achieve this and knowing which area to target will help you even more. For example, if you’re a real estate agent who works in a particular area, your flyers should be distributed in and around that postal code and not just at random.

Once you have your flyers printed, you will need them to be distributed and Grand River Flyer can help with this task. If you’re in the Waterloo, Cambridge or Kitchener areas and want door-to-door flyer distribution, they will make sure it gets done. For flyer delivery service that will be done right and on time, contact Grand River Flyer today!

Things to keep in mind when choosing Flyer Distribution

Even though digital media is increasingly becoming more and more a part of our lives, direct mail is still one of the most effective tools at your disposal. When choosing a flyer distribution service, you should select a company that can help you pick the right target using accurate methods with up-to-date mailing systems. You also want to make sure that your message is right, with a compelling design to support a robust campaign. Here are the main elements of an effective flyer distribution plan.

Media

Despite the prevalence of digital media methods, print still plays a vital role in every marketing campaign. The tangible parts of a mailing campaign provide customers with a piece of mail they can hold. Many still consider it more trustworthy than receiving an email or text message from an unknown source. Countless businesses do not realize that a piece of mail can also contribute to their digital advertising by providing unique URLs or social media campaigns to send to their customers.

Look

Flyers are one of the most versatile direct mail mediums out there that allow you to advertise effectively to your customers. To make the most of flyer distribution, you should optimize your reach by having a compelling design that will attract attention while also help you build brand recognition. You will also want to maintain a professional feel that will reflect what you do and tie into your company vision. A direct message that is easy to understand at a glance is essential so that it does not take your reader long to comprehend your message.

Call to Action

Complete your flyer with an irresistible call to action whether it is a special offer, sale, or asking them to visit your online store. Although flyers can be used merely to raise brand awareness, using a flyer campaign actionable results is the best way to make it work hardest for you. A time-sensitive offer helps create a sense of urgency and encourages people to act on your call to action. A personalized offer sends the message to your customers based on their buying habits.

Personalized Targeting

Today’s businesses have many ways to keep track of their consumers’ buying habits. Doing so makes it easier to choose the right target for your campaigns. Personalized campaigns can be fine-tuned to a specific offer based on your customers’ buying habits and interests. You can use this valuable information to classify your offers and even provide a specific URL for each customer or group of customers to find a personalized offer just for them. Taking advantage of customer information is key to a successful campaign. You can also do general flyer campaigns using either your mailing list or a service like Postal Code Targeting.

If you want to ensure your flyer campaign reaches the most relevant target audience to your business, call Grand River Flyer. We specialize in door-to-door flyer distribution and other flyer delivery services in Cambridge, Waterloo, and Kitchener.