Reasons to Invest In Flyer Distribution

If you’re of the mindset that flyers and their distribution are a thing of the past, you may want to reconsider because flyers are actually quite effective and will help get your business name and brand out there!

If you’re not sure how flyer distribution will do this, the following reasons will provide you with a better understanding:

Flyers are able to provide a personal touch, which is something digital marketing and online ads simply cannot do. Flyers have a tangible element and customers will touch and feel it in addition to seeing your message that you’re trying to get across. Most of us own a smartphone and with all the ads and banners we come across daily, it has become a habit to scroll past them and ignore them completely. In a world where technology is taking over, a simple and informative flyer would be a nice change and most consumers would welcome it.

Flyers are a great way of building brand awareness and trust. It’s easy to delete an email without even opening it but the chances are when you see a flyer or door hanger you will, at the very least, take a glance before disposing of it. You may not even realize you were looking for that product or that you were in need of a particular service, but the fact that you’re holding the flyer in your hand will prompt you to remember the name of that company now and in the future. If you have online ads in addition to flyers, you will increase the chances of people remembering your brand even more. Print marketing also evokes a sense of trust because you know that someone has taken the time and effort to put the flyer together and then distribute them, which many companies choose not to do in a world that relies so heavily on online ads.

If positive results are what you’re after, flyer distribution is definitely worth considering. This type of campaign is not only simple and quick, but it will also get the name of your business and your brand out there fast because flyers are simple and do not require long periods of time to set up. People aren’t looking for fancy ads and just want something that is easy to read, straightforward and professional. Flyers can help you achieve this and knowing which area to target will help you even more. For example, if you’re a real estate agent who works in a particular area, your flyers should be distributed in and around that postal code and not just at random.

Once you have your flyers printed, you will need them to be distributed and Grand River Flyer can help with this task. If you’re in the Waterloo, Cambridge or Kitchener areas and want door-to-door flyer distribution, they will make sure it gets done. For flyer delivery service that will be done right and on time, contact Grand River Flyer today!

Increase sales with flyer Distribution

Flyer distribution is one of the most tried and tested techniques for increasing sales. Flyers are an inexpensive option and you can get a hold of at least 1,000 of them at a time. Although getting them out into the world is tricky, flyer distribution is still one of the most cost-efficient techniques for getting your marketing message across. According to research, more than half of the business owners who use flyer marketing fail to leverage the power of their flyer campaign and experience the relevant gains. Typically, with a 1,000 flyer distribution, one can average a 1% standard reaction. However, it is not impossible to push this percentage to 3-5% if you were to consider your flyer campaign seriously. Remember that a 2-3% hike in response to your flyer translates to potentially adding 100s of new customers. Before you design and distribute your flyers, here are some top tips to increase your sales through flyer distribution.

Extra clear message

Any kind of marketing communication must have a strong message. This message must be conveyed most effectively and creatively to you flyer receivers. For printed messages, it is essential to have a visually appealing message with the right illustration and copy. Your flyer must have an attractive design and attention-grabbing copy. If you are announcing an offer, a discount, etc., it should be the most highlighted portion of your flyer. Attempt to stir a reaction using bold copy, illustrations and colours.

Ease of distribution

When choosing the right flyer material, remember that your flyer is going to be dropped in your potential customer’s mailbox or their windshield or through a door. The paper used is an important concern. Use an easily foldable paper so that distribution can be carried out easily through a mailbox.

Using unique shapes

There is no surprise that when it comes to flyers a uniquely shaped flyer is much likely to attract attention than a simple rectangular flyer. For instance, using a football-shaped flyer for a sports goods shop is much more effective than using a regular white rectangular piece of paper. Using a unique shape is one sure way to get your potential customer’s attention.

Focus on what you can provide

A potential client is much more likely to respond to your flyer campaign if they are convinced that your product or service is solving their challenge. When it comes to flyer marketing, it pays to write about how you can solve a client’s challenge through your product. The idea is simple, a customer doesn't care that your company is 30 years old, but they are more interested in what you can do for them.

Flyer marketing is one of the most effective marketing methods provided it is backed by a great design and an excellent distribution network. If you are considering a flyer campaign for your business, contact Grand River Flyer for effective door to door flyer distributions, flyer Delivery services in Cambridge, Waterloo and Kitchener.